Privacy Policy

Welcome to the official Website of Earth Love Life (hereinafter referred to as “We”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at customercare@paracorpgroup.com

When you visit our website https://www.earthlovelife.com/ ("(the “Website“"), and more generally, use any of our services (the “Services“, which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take the time to read it carefully, because it is important. If any of the terms in this privacy notice you do not agree to, you can immediately stop using our Services.

This privacy notice applies to all information collected through our Services (which, as described above, includes our Website), as well as, any related services, sales, marketing or events.


Last Updated: 2023, January 17th

  • Information we collect directly from you
  • Information about your use of our services
  • Information We collect from other sources
  • Information We collect automatically
  • Types of Cookies we use
  • Information and payment procedures
  • Third Party Services
  • Advertising and Analytics Services Provided by Third Parties
  • How do we use your information?
  • How can we share your information?
  • How We Process Your Personal Data
  • Your Rights
  • Limit Cookies
  • Children
  • Links to Other Websites and Third Party Content
  • How do we store your data?
  • Data Retention
  • Transnational Data Transfer
  • Changes to Our Privacy Policy

Keep in mind that you should frequently check for updates to the Privacy Policy. We may update this Privacy Policy within a certain period of time to implement changes related to the service or changes to the applicable laws and regulations.

Information we collect directly from you

We collect information that you provide directly to us, such as when you register an account on our website, trade on our brand website, register for our newsletter, express interest in our vouchers, or interact with us on social media. The types of personal data we may collect directly from you include:

General Personal Information is such as:

  • Contact information, such as your name, gender, date of birth, email address, mobile number, Instagram account, and profession;
  • Addresses, such as street names, areas, cities, provinces, and countries.

Specific Personal Information such as:

  • skin information, such as your skin type, skin problem, and skin tone;
  • Product information, such as the make-up products you have and how you can find out about our products. In addition, we also collect data about your purchases along with the vouchers that you often use to buy products at our official Brand Commerce; and
  • Any other information you choose to provide.


Information about your use of our Services

We collect information about your use of the Service, such as: buying our products on our official brand trading website, or products that interest you. We also collect other information about your use of the service, such as the applications you use, the websites you visit, and how you interact with the content we offer through the service.

If you buy one of our products from our official Brand Commerce (Wardah, Make Over, Emina, Kahf, Crystallure, Instaperfect, Tavi, Labore, Biodef, Wonderly), we collect your purchase order data, such as: what products were purchased, the number of products, the total price of the order, and the vouchers you used in the transaction; we may also collect your personal data such as your name, email and telephone number; and your address as the information required to deliver your order.

If you use our sharing feature to inform your friends about the product, we will be able to collect that information. In addition, we may also collect other information about you, such as your device or your use of the Service with your consent to send it to us.

Information We collect from other sources

When you access the service through a social network, We collect information from the social network in accordance with your settings on the social network. If you wish us to be on social media, We will collect information about these interactions. The information We collect includes your name, image, social media username, and email address that corresponds to the social media. We may also collect information about you from third parties, including publicly available sources or friends who share our products on their sharing channels.

Information we collect in an automated way

When you visit our site, we collect certain information automatically. To collect this information, we may use cookies and similar technologies. "Cookies" are text files that a website sends to a visitor's computer or other device connected to the internet to identify the visitor or to store information or settings in the browser.

Cookies are small strings of characters that are used by many websites to send data to your device and can, over time, return information to those websites. We may also collect information about your online activities from time to time

  • Keeping you signed in in brandcommerce
  • URL that describes a visitor to our website;
  • The search terms used to reach our website;
  • Details about the devices used to access our website (such as: IP address, browser information, device information and operating system information);
  • Details about your interactions with our website (such as: date, time, length of time you accessed our site, specific pages accessed during your visit to our website, and email marketing that you opened); and
  • Usage information (such as: the number and frequency of visitors to our website).

JWhat types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

Advertising – Our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Our Company sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website

We may associate this information with your newsletter if you subscribe, the device you use to connect to our services, and the email or social media accounts you use to connect with us.

Payment Information

If you buy our products from our official brand commerce site, to complete an order, you must make a payment through our integrated payment method. We work with Xendit, a payment gateway provider, which will collect your payment information according to the method you choose. All your data will be encrypted via the Payment Card Industry Data Security Standard (PCI-DSS).

All direct payment gateways comply with the standards set by the PCI-DSS administered by the PCI Security Standards Council, which is a joint effort of brands such as Visa, MasterCard, American Express and Discover. And Xendit has met this standard. The PCI-DSS requirements help ensure the safe handling of credit card information by our authorized Brand Commerce stores and their service providers. For more information, you may also want to read the Xendit Terms of Service here or the Privacy Statement here.


Third Party Services

In general, the third party providers We use will only collect, use and disclose your information to the extent necessary to enable them to perform the services they provide to us.

However, certain third party service providers have their own privacy policies with respect to the information We must provide to them for transactions related to your purchases. For these providers, We recommend that you read their privacy policy so that you can understand the way in which your personal information will be handled by this provider.

We also work with other Shipping providers and Logistics Partners, who have their own privacy policies with respect to the information We need to make available for your shipping related transactions. After you leave our store Website or are directed to a third party Website or application, you are no longer governed by this Privacy Policy or our Website Terms of Service.


Advertising and Analytics Services Provided by Third Parties

We may allow others to provide analytics services and serve ads on our behalf on the internet and in mobile applications. These entities may use cookies and other technologies to collect information about your use of the Service and other Websites and applications, for example: IP address, Web browser, mobile network information, pages vieWed, pages, time spent on the page or in applications, and the links accessed. This information can be used by us; and their use but not limited to analyzing and tracking data, but also to determine the popularity of certain products or content, deliver advertisements and content targeted to your interests on our Services and other Websites, and have a better understanding of your online activities.

How We Use Your Information

We may use the information We collect to deliver the products you buy on our official brand trading site, improve your experience while browsing our Website, customize your subscription newsletters and also our interactions with you, and to provide, maintain and improve our services. We may also use the information We collect to:

  • Communicate with you about our Services, including to notify you of products and services that may be of interest to you;
  • Facilitating your engagement with the Services, including enabling you to post product comments and reviews;
  • Notify you of our new product launch dates, new product information and brand related information;
  • Provide promotional offers and giveaway; and
  • Conduct or administer surveys and other market research.


How We Can Share Your Information

We may share the information We collect with :

  • With selected partners as part of a cosponsored promotion;
  • To comply with a legal or regulatory obligation, protect and defend our rights or property, protect the safety of our customers and users of our Website or the public, and protect against legal liability;
  • In connection with, or during negotiation, a merger, sale of company assets, financing, or acquisition of all or part of our business by another company;
  • betWeen and betWeen our current and future affiliates, subsidiaries and other companies under the same control and ownership; and
  • When you provide product reviews or other content, that content will be sorted by our team and the selected product reviews will be posted publicly. Other Website visitors may be able to see your name or other information about you that you post, such as your social media accounts or username.

How We Process Your Personal Data

To protect your rights in the series of personal data processing, we pay attention to the following provisions for your convenience:

  • We will ask you for valid consent explicitly for 1 (one) or certain purposes that have been submitted by us to you;
  • Once you give us your consent, we will inform you of the legality of processing Personal Data; the purpose of processing Personal Data; the type and relevance of the Personal Data to be processed; the retention period of documents containing Personal Data; details regarding the information collected; period of processing of Personal Data; and your rights as the subject of Personal Data;
  • We will process your Personal Data in a limited and specific manner, legally and transparently;
  • We will ensure the accuracy, completeness, and consistency of your Personal Data following applicable laws and regulations;
  • We will provide you with access to Personal Data that is processed and track record of processing Personal Data following the period of storage of Personal Data;
  • In processing your Personal Data, we guarantee the confidentiality of the Personal Data that you submit;
  • We will supervise each party involved in the processing of your Personal Data under our control;
  • We will do our best and to the maximum extent possible to ensure that your Personal Data is protected from unauthorized processing and access;
  • We are responsible for the processing of Personal Data and demonstrate accountability in fulfilling obligations to implement the principles of Personal Data protection;
  • In processing Personal Data, We will develop and implement operational technical steps to protect Personal Data from interference with Personal Data processing that is contrary to the applicable laws and regulations; and determine the level of security of your Personal Data by taking into account the nature and risks of the Personal Data that must be protected in the processing of Personal Data, and
  • If something happens that we do not want, such as a failure to protect Personal Data, we will deliver it in writing to you and the institution within a period of no later than 3 x 24 (three times twenty four) hours.



We follow the legal provisions related to Personal Data Protection in IndonesiaOur Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  1. Get information about the purpose of data collection/processing and data collector, including related third parties.
  2. To renew, change and delete his personal data
  3. To get access and copy of his personal data
  4. To end the processing, remove and/or destroy
  5. To withdraw the consent that has been given
  6. To give objection of automatic data processing, incl profiling
  7. To limit the processing/profiling
  8. To sue and to get compensation due to violation of data processing
  9. Menuntut dan mendapatkan ganti rugi atas pelanggaran pengolahan data

If you make a request, we have 3x24 hour to respond and fulfill the request to you. If you would like to exercise any of these rights, please contact us at our email:

Call us at:

PT Paragon Technology and Innovation
Jalan Swadharma Raya Kampung Baru IV no 1, Ulujami, Pesanggahan, Jakarta Selatan - 12250

Email : customercare@paracorpgroup.com
Phone : 08041401123
WA : 087701123000


Limiting Cookies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to delete or reject browser cookies. Please note that if you choose to delete or reject cookies this may affect the availability and functionality of our website.

You can customize your Web browser to accept or reject all cookies, and to notify you when a cookie is sent. Each Web browser is different in how it changes cookie preferences, so disabling cookies may affect your use of our services either partially or completely.


Our services are not designed for children and do not knowingly collect personal data from children (under 12 years). If you have reason to believe that a child has provided personal data to us, please contact us at customercare@paracorpgroup.com and We will double-check the facts and delete the information from our database if it is proven to be child data.


Links to Other Websites and Third Party Content

We may provide links to third party Websites, services and applications, such as Instagram and other trading Websites, which are not operated or controlled by us. This Privacy Policy does not apply to third party services, and We cannot be responsible for the content, privacy policies, or practices of third party services. We encourage you to review the privacy policies of any third party services before providing any information to or through them. Your interactions with features from these third parties are governed by the privacy policies of the third party services that provide these features.


Data Storing

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment.

Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than three (3) months past the termination of the user’s account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Cross Border Data Transfer

We also operate in other country(ies).
Your Personal Data may be also transferred to other entities outside Indonesia. We shall comply with the laws outside Indonesia related to personal data protection.


Changes To Our Privacy Policy

We may change this Privacy Policy from time to time. If We do, We will post the updated policy on our site and will indicate when the Privacy Policy was last revised. We will also send you an email notification that our Privacy Policy has recently changed. You should periodically review our current Privacy Policy to stay informed about our personal data practices.